Honest Beverage
Seth Goldman, co-founder of Honest Tea, was continually in search of the perfect drink to quench his thirst after a run. Yet, he found most drinks either too sweet or too tasteless. After discovering his Yale School of Management professor, Barry Nalebuff, also shared a passion for the idea of a less sweet, but flavorful beverage, the seed was planted – and three years later, Honest Tea was born.
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