The real-life uncle to ten nieces and nephews, Matt McLean ventured into the organic juice business in 1999 with a passion for healthy living as well as a long family history of growing citrus in Florida. Matt’s goal was, and still is, to produce the highest quality juice, using only premium 100% organically-grown fruit that is free from synthetic fertilizers and pesticides. After graduating from the University of Florida with a degree in Business Administration, Matt went back to his hometown of Clermont, Florida and started a juice brokerage business in 1993. During the next several years he learned valuable lessons about juice flavor and quality. Matt’s clients were located in the US and as far away as Europe and the Middle East.