We’re Beyond Good: both in name and practice. And we’re redefining quality and sustainability standards in the chocolate industry. We’re for flavor, not conformity. Madagascar’s cocoa crop has a heavy presence of criollo cocoa, Earth’s original and most flavorful variety of cocoa. This rare variety is used in less than 3% of the world’s chocolate. And if it tastes like your first bite of real chocolate…that’s because it is.