When Jeff Coleman moved to Park City, Utah in 2002, he was an ‘eat whatever there is’ kind of guy. As he explored hundreds of miles of Park City trails it occurred to him that philly cheesesteaks and martinis were not the best choices for refueling. Jeff wanted to feel more energized and make informed decisions about nutrition. He sought out a well-respected local food coach to help educate him about the nutritional benefits of eating simple, real foods. He learned that good, whole food was integral not only to athletic performance, but also overall health and wellness. Jeff’s cheesesteak days were over!