Jean-Pierre Parent, a yoga teacher in Portland, Oregon, noticed that, even though people often go to yoga studios for the community, many students would shyly slink away after class. In response, he began bringing his home-brew kombucha to enjoy after class. It was an instant hit, with students, then later studio owners, requesting to purchase his kombucha. SOMA was born. Today, you can buy SOMA in dozens of locations throughout the Pacific Northwest and Southern California.