A start-up in the midst of re-inventing today’s most widely consumed convenient foods. Built by the mindful and the ambitious, it’s who we are, and whom we’re for. Today, convenient snacks are either exceedingly unhealthy or uninspired in taste and design, that’s where we step in. We’re determined to invent better convenient food experiences, because convenience is necessary in today’s fast-paced world. We believe in living better, especially when it comes to eating. We’re using our company as a vehicle for change, starting with the thoughtfully crafted Rip Van Wafels, a healthier, indulgent snack that’s disrupting the $7 billion US cookie category.