IZZE bubbled up in blue-sky Boulder, Colorado, when two best friends Todd Woloson and Greg Stroh were hanging out, having a drink and talking about life and stuff. They decided they wanted to make a drink that tasted great. Who doesn’t want a thing like that? They both loved the sophisticated, sodas common in Europe and decided it was time to bright that to America. They named their new drink after a very special person. Todd’s daughter. With a delicious beverage and bubbly outlook on life, IZZE was ready to sparkle its way into the hearts of Americans.