Picky Bars was born with the desire to break-away from the traditional energy bar and transition to something more nutritious and wholesome. Jesse, Lauren and Steph, owners and pro athletes, each had very specific needs that weren’t met by another bar on the market… until now. They all loved the real food bars that were out there, but felt like athletes needed a real food bar that also considered fueling for top performance. That’s not to say that taste was sacrificed…these bars taste great. What’s different about Picky Bars are the ingredients, as well as the 4:1 balance of carbs to protein in every bar. They’re also packaged in convenient 200 calorie servings (per bar), which make building fueling strategies very easy.