We started Simply Gum because we wanted a gum that was natural and delicious. A gum that we’d be proud to chew and proud to share. It turns out that regular chewing gum is made of a plastic base and filled with questionable substances like aspartame and BHT. Consumers are kept in the dark because the FDA allows brands to hide synthetic ingredients in the catch-all term “gum base” on the label. We knew we could do better. And so we created a line of chewing gum, followed by a line of breath mints, that reflect our core values: Real ingredients, delicious flavors, and beautiful packaging.